Olulu (Brighamia insignis)

Loading more images and videos...

Olulu fact file

Olulu description

GenusBrighamia (2)

The Latin ‘insignis’ means ‘remarkable’, which is a particularly apt epithet for this plant, long considered one of the most unusual and interesting plants of the Hawaiian flora (5). This member of the perennial bellflower family (Campanulaceae) is one of two morphologically similar species in the genus Brighamia, B. insignis and B. rockii (3). ‘Olulu possesses a thick, succulent stem that is swollen at the base, tapers towards the apex, and is crowned by a dense rosette of fleshy leaves (3) (6). These plants are usually single-stemmed, although individuals have been observed with as many as four heads (7). Flowers are cream to yellow in colour and salverform (trumpet shaped) (7). Clustered into groups of three to eight (3), the ‘plants flowers possess a fragrance that resembles mild honeysuckle (5).

Also known as
Alula, Cabbage on a stick, Haha, Pu aupaka.
Brighamia citrina.
Height: 1 – 2 m (3)

Olulu biology

A long-lived perennial, ‘plants is a succulent plant adapted to growing in the salty environments of sea cliffs (6). Flowers bloom in September and October, and the small green capsule fruit ripens six to eight weeks after pollination (5). Scientists believe that moths have historically been the natural pollinator of Brighamia flowers, a hypothesis supported by the fact that the nectar of ‘olulu is sucrose-dominated and characteristic of flowers pollinated by hawk moths (Lepidoptera sphingidae) (7). The disappearance of this natural pollinator has potentially been a significant contributor to the decline in number of ‘olulu plants found in the wild (7).


Olulu range

Both Brighamia species are endemic to Hawaii (3). Once common on the four highest islands of Hawaii, it is thought that only approximately seven mature individuals of ‘plants now survive across two subpopulations on the Island of Kaua’i, making this species one of the rarest in the world (2) (8).


Olulu habitat

This specialised plant is found in areas with little soil, from sea level to 480m elevation on the rocky ledges of Hawaii’s volcanic basalt sea-cliffs (3) (7). They are also found in lowland dry grasslands or scrublands with annual rainfall usually less than 170 cm/year (3).


Olulu status

Classified as Critically Endangered (CR – D) on the IUCN Red List 2004 (1). Listed as an endangered, endemic species under the U.S. Endangered Species Act 1992 (4).

IUCN Red List species status – Critically Endangered


Olulu threats

Primary explanations offered for the decline of the ‘olulu include competition from introduced invasive plants (3), loss of its natural pollinators (7), and destruction by naturally occurring stochastic events such as land slides or hurricanes (6). Hurricane-force winds have recently scoured the Na Pali sea cliffs, killing many plants (7). Additionally, while most populations are found on virtually inaccessibly sea-cliffs, the Waiahuakua population on Kaua’i is more accessible and has suffered damage from the activities of feral goats (6). In the early 1990s Kaua’i had a total of approximately 150 individuals on the Na Pali sea cliffs where today there remain only seven (7). With such critically low numbers there is a concern that genetic variability will get too low, as a result of inbreeding between remaining plants, for the species to adequately respond to environmental pressures (7) (3). Thus, although once fairly common, this species is now teetering on the brink of extinction in the wild (8).


Olulu conservation

Botanists and horticulturists concerned about the plight of Hawaii’s threatened plant species have helped save this fantastic plant from total extinction by pollinating the remaining wild specimens by hand and collecting seeds for propagation (8). Successful germination of the seeds has enabled large numbers of plants to be grown in botanical gardens to be used in a replanting programme (8). Today there are more plants in the Limahuli Gardens and McBride Gardens on Kaua’i than there are in the wild (5)! Endangered species may benefit from increased artificial gene flow, especially if they have passed through a genetic bottleneck due to inbreeding depression, and hand pollination experiments have aided in this respect (7). Investigation into possible alternative pollinators is also being planned (7). Such research will undoubtedly aid the creation of guidelines for the re-introduction of the magnificent ‘plants into protected cliff sites where it once flourished (7).


Find out more

For more information on the olulu, see:



This information is awaiting authentication by a species expert, and will be updated as soon as possible. If you are able to help please contact:



A species or taxonomic group that is only found in one particular country or geographic area.
Inbreeding depression
The decreased vigour in terms of growth, survival or fertility that follows one or more generations of interbreeding between closely related individuals.
Plants that live for at least three seasons; after an initial period they produce flowers once a year.
In plants, species with thick fleshy water storing stems and leaves.


  1. IUCN Red List of Threatened Species (August, 2005)
  2. Center for Plant Conservation – CPC National Collection Plant Profile (August, 2005)
  3. The University of Hawaii - Hawaiian Native Plant Propagation Database (June, 2005)
  4. Natureserve Explorer (August, 2005)
  5. National Tropical Botanical Garden (NTBG) (August, 2005)
  6. Gemmill, C.E.C., Ranker, T.A., Ragone, D., Perlman, S.P. and Wood, K.R. (1998) Conservation Genetics of the Endangered Endemic Hawaiian Genus Brighamia (Campanulaceae). American Journal of Botany, 85(4): 528 - 539. Available at:
  7. NTBG: The Brighamia of Hawaii. (August, 2005)
  8. Hawaiian Palm (August, 2005)

Image credit


© Bill Coster / www.photoshot.com

NHPA/Photoshot Holdings Ltd
29-31 Saffron Hill
United Kingdom
Tel: +44 (0) 20 7421 6003
Fax: +44 (0) 20 7421 6006


Link to this photo

Arkive species - Olulu (Brighamia insignis) Embed this Arkive thumbnail link ("portlet") by copying and pasting the code below.

Terms of Use - The displayed portlet may be used as a link from your website to Arkive's online content for private, scientific, conservation or educational purposes only. It may NOT be used within Apps.

Read more about



MyARKive offers the scrapbook feature to signed-up members, allowing you to organize your favourite Arkive images and videos and share them with friends.

Play the Team WILD game:

Team WILD, an elite squadron of science superheroes, needs your help! Your mission: protect and conserve the planet’s species and habitats from destruction.

Conservation in Action

Which species are on the road to recovery? Find out now »

This species is featured in:

This species is featured in Arkive’s islands profile.

This species is featured in:

This species is found in the North Pacific islands

This species is featured in:

Help us share the wonders of the natural world. Donate today!


Back To Top